The Design & Art Direction (D&AD) Awards, held annually in the UK, are widely regarded as the toughest creative competition in the world—honoring only the most visionary ideas and the highest standards of craft in advertising and design.
This year, GIGIL made history by taking home three coveted Pencils—the most for any Philippine agency at the 2024 D&AD Awards. In a year packed with fierce global competition, this milestone proves that bold storytelling and fearless creativity can cut through on the world stage.
Behind each Pencil lies a story of client vision, strategic trust, and creative craft. Directed by Marius Talampas of Arcade Film Factory, the awarded campaigns for Mandaue Foam Home Store and ARC Refreshments Corporation demonstrate how bold ideas, paired with strong execution, can deliver impactful results.