Since 1959, the Clio Awards have honored the most daring and impactful ideas in advertising—work that doesn’t just sell, but shapes culture. This year, at one of the toughest creative arenas in the world, GIGIL emerged as the Philippines’ best performer.
The agency brought home Gold for RC Cola’s now-iconic “Miracle” campaign and Bronze for Mandaue Foam’s clever and unexpected “Steal.” Both wins came in a year of intense global competition, proving once again that Filipino creativity can stand toe-to-toe with the very best.
“Some wait for miracles. We go out and steal them,” says GIGIL—celebrating not only the awards but also the courageous clients who make such work possible. RC Cola and Mandaue Foam embraced bold, unconventional storytelling, and the results resonated with audiences around the world.
These Clio wins mark another proud moment for Philippine advertising, reinforcing the country’s place in the global creative conversation.
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